Save yourself the effort of doing all the marketing and branding work for your business. Let the experts handle your corporate identity package.
If you want your business to succeed, there are quite a lot of things to consider. First, you have to make sure that you do all the proper documentation to start a business. When all the legalities are done, you have to find a good spot to operate your business. This might be a physical place where you can build your physical store.
But you have to consider having a website because the Internet has served as the limitless marketplace these days. Why limitless? Well, try to imagine the thousands of target customers worldwide. Unlike a physical store, targeting the web users is not bounded by physical boundaries.
Now, let’s go to the next important thing in business - the operations. That alone will entail so many things to do. You have to make sure that you have all the supplies to start a business. If you are selling products, you have to make sure that all your items are of high quality and in good condition. If you manufacture things, your products should be perfect or close to it. If you provide services, then you should have the right supplies to properly do what you do.
Then there is manpower to consider. You have to hire people to work for you and there is an intense need to train them as well. Each of them will need paperwork. Other office matters need paperwork, too. Every day there will be paperwork to be completed. See how tedious to initiate and run a specific business?
To top it off, there are money matters that should be properly handled. Plus, money matters need to be well documented as well—on paper! That is why, regardless of size, all businesses should have a finance department where money matters are documented and recorded.
Are we done? Not yet because there are further things that you have to prioritize for your business to prosper and thrive. What else do you need to know? You might have everything under control on the business side, but what about the marketing side? Marketing is an important part of business. And the core of marketing is branding.
Prioritize brand identity
Your business needs a
corporate identity package. But what entrepreneur has the time for that when work beckons? The above-mentioned everyday business tasks need to be done and the marketing and branding activities just seem to be too much for a business owner.
This is why it pays (literally) to have an agency do the corporate identity package for you. Yes, it’s an additional financial burden. It’s worth it though. For one, marketing is needed in every business. Branding, on the other hand, is a major part of marketing. Every business owner puts up a capital to start a business. Marketing and branding should be included in that expense package for the capital.
As a business owner, though, you should save your energy in the daily operations of the business. Since there is a marketing and branding item in the expense list, put that in the hiring of a branding agency. This way, your effort will solely be focused on the day-to-day activities of the business.
What is in the corporate identity package?
When you already have an agency on hand, you should get a corporate identity package. This way, you just pay for one major expense and it already includes all the necessary branding mechanisms for the business.
Let’s start with the most important branding element:
name and logo. Of course, as a business owner, you should already have a name in mind. The branding agency can help you fine-tune the name. It’s your business so you should be able to name it just as every parent is able to name their baby. Every business, after all, is an entrepreneur’s baby.
However, branding agencies, especially the most reputable ones, are experts in the field. They can help you make the name better or perhaps more attuned to what the business is all about. After the name has been finalized, it’s time to create the logo. As a business owner, you can have your input in the matter. Or you can leave the agency to their own device and you can just make final approval.
Agencies have their own research team. This is necessary to make appropriate color coordination in the logo. You don’t want the logo to be out of touch with the brand it is representing. There should be cohesion. The same goes for the font that will be used. Even if the logo doesn’t contain any letters, there is always an official font to be used for the name of the company.
The name and logo of the company can be seen in so many things related to the business. This is why it’s advantageous to just get the corporate identity package from the agency, rather than paying one entity to do the logo and paying others to do various work.
Being thrifty may not be practical
There are a lot of cases wherein the business owner would try to scrimp on the expenses when the business is just starting. This is understandable. Of course, the money has to be wisely spent considering that it would take many months and even years before the capital investment will be gained through profits.
Marketing and branding seem like the easiest casualty when trying to save money. The operation side looks to be the more important aspect of business because it’s the one that makes money.
Some entrepreneurs would just commission a person to do the logo since it’s necessary to put a visual representation of the business. Then they will think that once the business makes more money, that will be the time they will spend on marketing and branding.
By then, there is already a logo that is associated with the company. The agency would have to work around that logo. It’s going to be a problem when there is not much that the agency can work with because the logo wasn’t made with marketing and branding in mind.
In the end, you might have to pay more for the redesign and other stuff. When you do a redesign, everything else will be affected. The products will have to be relabeled. The store design would have to be updated, too.
Plus, there are so many more things that use the company name and logo. There are call cards, stationeries and packaging. There are also corporate giveaways that usually contain the name of the company as well as the logo.
This is what it means that by trying to be thrifty, you might have to spend more money in the end. It is just wiser to get the corporate identity package at the start of the business process. Just chalk it up to investment expense. This investment is definitely worth it.
Branding is so many things. It is the business’s overall personality. It’s not just the physical materials that people will see—storefront, products, brochures, posters, and many others. It has to be done to mold and enhance the visible and amazing characteristics of a particular business.
Is it a serious business where people have to be formal all the time? Or is it the kind of business where people can just have fun.
You need a branding firm today!
This is the conclusion of this article. A branding agency can help you figure all these things out. You’re not an expert in branding, or you lack some technical and specific skills as to how to strengthen your brand on the market. That is why it is recommended that you hire a legit and credible branding agency.
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